Founded in 2005, the company set out to revolutionize a stale and overpriced industry with a new brand that reflects the image and desires of Generation X and Y (the current group of travelers 18-39) who next year as a group are expected to account for over 349 million nights in hotel rooms. By combining the best in modern design, technology and a low-cost structure, management believes it will have the ability to rapidly expand into a nationally leading hotel brand.
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